Winning the work.
Drowning in the admin.
Practical automation for Australian service businesses. We get the repetitive stuff off your plate, so you spend more time on the work that actually pays.
One email, one reply within a business day.
Built by someone who has run service businesses for two decades.
Does this sound like your business?
"There's a ChatGPT subscription. Nobody really uses it properly."
The team tried it. It didn't stick. The tools aren't the problem. The strategy and the training are.
"The business is growing but everything depends on a few key people."
Knowledge locked in people's heads. One resignation away from a real problem.
"AI matters but nobody knows where to start."
Every article says something different, half of it doesn't apply, and there's no tech team to sort it out.
"More people keep getting hired to handle the same problems."
Good people are expensive and hard to find. AI means the business stops needing to keep adding them.
The Australian opportunity, and the gap
Most businesses are sitting on the wrong side of this data.
Independent Australian research. Click any card for the source.
The Process
Strategy. Implementation. Training.
In that order, for a reason.
Most AI projects skip steps. Buy a tool, nobody uses it, problem still there. This starts with the business, not a product catalogue.
The path
How working with us works
Four steps, designed so every step is a small yes.
A conversation
Tell me what your team does all week. No charge, no obligation, and you get a straight answer about whether this is worth doing.
Send me the detailA short review
A ranked, named plan for your business, written in plain English. Fixed fee, quoted before it starts, credited against any work you take further.
Build what the review found
Fixed-price projects, scoped and quoted upfront. The automations and tools that remove your biggest time drains.
Ongoing support
From $250/month, scoped with you once the first build lands. We keep improving your systems, with no lock-in.
Start with the conversation. It is the fastest way to see whether the bigger work fits.
Is it worth it?
Calculate your return
Plug in your numbers. See what manual work is actually costing your business every year.
Hours lost per year to automatable work
15,600 hours
Annual cost of that work
$936,000
Estimated annual saving with AI implemented
$374,400
Based on 40% reduction in automatable tasks, a conservative industry estimate
Even recovering a slice of that time frees your team to take on more without hiring.
About the principal
Built by someone who has run a business like yours
Matthew Will, Founder and Principal
Matthew Will founded Dolerite Digital after two decades running and scaling Australian service businesses, including one he scaled and exited.
The advisory is built on a simple bet: AI advice from someone who has sat in your chair beats AI advice from someone who took a course last year.
The track record
Systems that scale businesses. That's not new here.
Not borrowed from a playbook. Built from running real businesses, and learning at cost what separates operations that scale from ones that plateau.
20+ years
Scaling Australian service businesses
Two decades building and scaling service businesses through systems and operational discipline. Not luck. Not headcount.
Built and exited
A multi-decade pharmacy operation
Built and exited a multi-decade pharmacy operation. The same systems thinking sits behind every engagement.
Systems under pressure
Multi-million dollar logistics operation during COVID
Co-founded a medical supplies operation during COVID, delivering multi-million dollar logistics to the Tasmanian Government. Tight, automated systems under extreme pressure.
Applied to your business. Not theory. Proven operational thinking, now powered by AI.
Our toolkit
The tools we build and run on, every day.
There are hundreds of AI tools. These are the few we actually reach for to build apps, automate the busywork, and run real businesses.
Claude
Writing, thinking, and building
Wispr Flow
Talk to type, three times faster than the keyboard
Make
Connecting apps and automating the busywork
Google AI Studio
Fast prototypes, images, and proof of concept
Lovable
Building production apps and websites fast
Level 5 Diamond certified
Zapier
Quick automations and integrations
ChatGPT
Everyday AI your whole team already knows
Granola
Meeting notes that write themselves
Stripe
Payments and invoicing, handled
Recent client work
A custom operations platform for a Tasmanian trade business.
Read the Thermawood Tasmania case study →If you want help putting it in place
Most people take the plan and act on it themselves.
If you'd rather have help putting it in place, here's what's on offer.
Keep it running
Care
Everything we have built for you stays live, monitored, and secure. Anything that breaks gets fixed fast, small adjustments are included, and you have a direct line to Matt whenever something comes up.
Book a callThe popular one
Concierge
We keep making your business run better, month after month. New automations and improvements roll out in priority order, and you get priority turnaround plus a standing monthly working session with Matt.
Book a callEmbedded
Embedded AI Lead
Matt embedded as your AI and systems lead. Exec-level direction on where AI takes the business next, several things moving at once, the fastest turnaround, and a quarterly business review. For businesses scaling fast that want someone in the room.
Book a callOngoing support starts from $250/month. We scope the right plan with you once we know the work, so the price always matches the value.
Frequently asked questions
The work's coming. The admin doesn't have to come with it.
I've spent two decades running and scaling service businesses. I built the systems my own businesses needed because no consultant could. Send me a short note about the work that keeps eating your week, and I will tell you what I would change first.
Matt Will, Dolerite Digital
Send me the detailNo subscription. No lock-in. Australian-owned.
Tasmania-based. Available nationally.