Watson & Hegarty have been doing the books for Launceston businesses for a long time, and their reputation was built entirely on relationships rather than marketing. A website had never really mattered, because the work came from people who already knew them. It started to matter when the people looking for an accountant were searching first and asking around second.
The structure was settled before a line of code was written. Six pages, one for each thing they actually get asked about, the phone number in the header of every page so nobody has to hunt for it, and a real photograph of Launceston instead of a stock photo of two people shaking hands in a glass office. It reads like the firm, because it was written from a conversation with the firm.
Four days from the first phone call to a finished site. There was no design round, no staging review committee and no three week wait for feedback on a mockup, because the thing they were looking at was the actual site.